As a social media manager, being organized and staying on top of your content creation are the keys to creating content that is coherent, varied, and feels authentic. Below, I’m sharing my top tips for using social media content tools as well as how you can access some of our own tools for free!
Hands down, a content calendar is the most important tool you can use for social media management. Content calendars allow you to see your posting schedule from a “birds eye view” and designate which days you’re going to be posting for the month. You can also use this opportunity to designate what kind of content it is. Is it evergreen content? Time-sensitive content, like a holiday? Call to action? By using a content calendar consistently, you’ll be able to appropriately space out your different types of content as well as what times you’re posting at. Keeping in mind best practices for when to post as you don’t want to overload your calendar with a lot of content at – for example – the beginning of the month while having no content at the end. Remember your ideal posting dates and use your calendar to plan and space out what days you’re actually going to post.
Looking for a content calendar to use? Download our free content calendar HERE to get started on planning out your monthly posts!
Blog content calendar
Blogs are a great way to keep your website updated with relevant information and consistently provide you new information to share on your social media accounts. An ideal blog content calendar is a tool that you can use to keep track of blog topic ideas, outline the content, and designate draft dates and publishing dates (as well as assign blogs if necessary). You can download our free blog content calendar HERE, which lays everything out for you in a convenient fashion.
The beauty of creating and planning your social media schedule ahead of time is that you don’t have to scramble to put something together last minute – but this is only beneficial if you can also schedule it out ahead of time. Some social platforms have scheduling abilities within the platform – such as Facebook – but if you need to post on multiple platforms, you will need to go into each platform you use and manually schedule your posts. This can end up being a big waste of time, especially if you have a lot of content you need to get out. Investing in a social media management tool will save you time and energy as you go to schedule out your content.
A more robust tool that we use at Wisdom is Sprout Social, which offers great reporting and a variety of features to make posting across multiple platforms easier. Other tools such as Hootsuite or Buffer are also great ways to schedule out your content.
Implementing Facebook Lives into your strategy? Check out our free Facebook Live content calendar here.
By making sure you have these social media management tools in your tool belt, you’ll be able to focus on making the best content possible instead of worrying about logistics. If you need help with your social media strategy and management, contact us here!