NEWS

Why Brand Building is Key to Long-Term Success

Why Brand Building is Key to Long-Term Success

When you hear the word BRAND - what comes to mind? You might immediately think about a logo, or a website, or maybe popular brand names like Nike or Apple pop into your head. While these are all elements of what make up a brand, there is so much more to it than that....

3 Tips for Crafting an Engaging Livestream

3 Tips for Crafting an Engaging Livestream

In our modern era, livestreaming is everywhere—inviting individuals and businesses alike to promote their videos on the world’s biggest platforms, including YouTube, Twitch, and Facebook. Everyone knows the value of video content in marketing, both as a business and...

3 Project Management Tips

3 Project Management Tips

The internet is full of tips, tricks and lists on project management, as well as tools and software that can help you organize, track and manage your projects. As a digital marketing agency, we balance multiple clients with several projects and deadlines across...

Now’s The Time to Make Really Good Ads

Now’s The Time to Make Really Good Ads

2020 brought about dramatic shifts in the online advertising space. Marketers have panicked as privacy has taken precedence over audience targeting capabilities, headlined by “the death of the cookie” and similarly dramatic blog posts. Facing political and social...

Media Buying 101: What Is Media Buying?

Media Buying 101: What Is Media Buying?

If you’ve ever used the internet, you’re likely familiar with digital advertising. The banner you see as you open a new webpage or as the square ads that appear as you scroll through your favorite social media platform are all paid ads. Paid advertising is everywhere...

5 Podcasts for Productivity

5 Podcasts for Productivity

Whether we're working from home, from an office, or just trying to complete tasks around the house, productivity is the name of the game. If you're anything like myself, there is no greater feeling then checking everything off your to-do list. Ever since beginning my...

Top Music Playlists for Creativity

Top Music Playlists for Creativity

When it comes to digital marketing, every aspect of the process requires creativity. From the initial client pitch to the final website design, we all need to tap into our creative brains to produce the best work for our clients. Sometimes that creativity and...

How to Continue Working From Home

How to Continue Working From Home

I’m having an incredibly hard time believing that it’s been over a year since many of my peers and coworkers have stepped out of their office buildings. While working from home certainly has become normal for most people who work a desk job, so have the bad habits...

Social Media Metrics 101

Social Media Metrics 101

Social Media Metrics 101   When it comes to social media tracking, focusing on what creates the most impact for  our clients and provides useful information can be found through a few different  metrics.   What Social Media Metrics Are...