NEWS
Media Buying 101: What Is Media Buying?
If you’ve ever used the internet, you’re likely familiar with digital advertising. The banner you see as you open a new webpage or as the square ads that appear as you scroll through your favorite social media platform are all paid ads. Paid advertising is everywhere...
5 Podcasts for Productivity
Whether we're working from home, from an office, or just trying to complete tasks around the house, productivity is the name of the game. If you're anything like myself, there is no greater feeling then checking everything off your to-do list. Ever since beginning my...
Top Music Playlists for Creativity
When it comes to digital marketing, every aspect of the process requires creativity. From the initial client pitch to the final website design, we all need to tap into our creative brains to produce the best work for our clients. Sometimes that creativity and...
How to Continue Working From Home
I’m having an incredibly hard time believing that it’s been over a year since many of my peers and coworkers have stepped out of their office buildings. While working from home certainly has become normal for most people who work a desk job, so have the bad habits...
Social Media Metrics 101
Social Media Metrics 101 When it comes to social media tracking, focusing on what creates the most impact for our clients and provides useful information can be found through a few different metrics. What Social Media Metrics Are...
LinkedIn Tips for Small Businesses
LinkedIn Tips for Small Businesses When trying to navigate any social platform, it is important to know who your audience is. As a small business, sometimes it can be difficult when you are starting with few followers and you aren’t getting many engagements. In...
How to Optimize and Reshare Your Blog Posts on Instagram
What content you are creating plays a large role in determining what social media platform your brand should be active on. In a world where new social platforms pop up like dandelions, determining WHERE your brand should be is an important decision. While you may feel...
Building Your Blog: Three Tips for Writing a Great Article
As anyone knows after spending half an hour staring at a blank Microsoft Word document, writing is hard work. The blank canvas can be intimidating when there’s so much that you could say. You could explore the services that your business offers, share news...
Planning Your Social Media Content: Calendars and Tools
As a social media manager, being organized and staying on top of your content creation are the keys to creating content that is coherent, varied, and feels authentic. Below, I’m sharing my top tips for using social media content tools as well as how you can access...
