LinkedIn Tips for Small Businesses

 

When trying to navigate any social platform, it is important to know who your audience is. As a small business, sometimes it can be difficult when you are starting with few followers and you aren’t getting many engagements. In this blog, we will be sharing a few tips that will make an impact not only on your LinkedIn presence but to your business as a whole.

What is LinkedIn?

LinkedIn is a social media platform, set in a professional setting, that helps foster business development and building connections. It is a way to get your business out there to those who have similar professional interests or goals. It is less about pushing actual products and more about brand awareness and keeping up with other businesses.

Increasing Engagement:

Connections

The first step in increasing engagement and followers is to increase your connections. Whether this be clients, employees or people who seem to have similar interests, send them a connection request. If you don’t believe they will have heard of your business, send a message with the connection invite and share why you are asking to connect. This could be something as simple as:

“Hello, Jennifer. I see you are interested in renewable energy. I think you would be interested in my company and our efforts toward a better Earth. Let’s connect!”

This lets them know the reason why you thought they would be interested and will probably lead them to check out your company’s page. On the flip side, I wouldn’t recommend doing this with every random person you might see on LinkedIn. You don’t want to give your company a reputation with spamming.

Content Creation

Now that you are encouraging people to come check out your company’s page, it is important that there is something there to look at. Posting engaging and consistent content is key, not only for SEO purposes, but also allows the visitor to see relevant and updated content. Consistent posting would be anything from once a week to posting everyday; it just depends on the resources you have to make it happen. A post should have a good and engaging caption, a picture that goes along with what you are posting about, and it’s always a good idea to put in relevant hashtags. 

As far as “going viral”, it’s hard to tell exactly what steps to take to make it happen. If it was a strict process, everyone would be doing it. There are, however, some other ways to promote engagement. 

A great LinkedIn tip is to get as much engagement as you can in the first hour. This means posting at a time of day you know others will see it soon after it’s posted or letting those from your company know to give it a like or share in those first 60 minutes. This tells LinkedIn that it is a post that others will be interested in and allows you to get the most views possible.

LinkedIn allows those interested in your company to put a face to the name so make sure to highlight both your employees and your business through your posts.

What You Can Do Today:

Lastly, here are some quick tasks you can do to improve your business’ LinkedIn today:

  • Make sure to have a custom URL. It’s a very simple fix that will make it easier for those to find your page and easy for you to promote your LinkedIn on other sites. Your URL should include your business name.

 

  • Have a detailed summary of who you are as a business, what you do and take advantage of the fact that you are writing to your target audience! If you were speaking with them in person, what would you want them to know?

 

  • Re-share any positive and relevant mentions your business gets from employees or customers. 

 

  • Have quality content while using inbound/outbound marketing. Having links to your website or other social media from LinkedIn will help guide viewers where you want them to go.

 

Remember, LinkedIn is about building relationships and good relationships are the foundation of success in your business. Keep watching our page for more marketing tips, and if you want some expert help with creating a content strategy for your business, we’d love to hear from you!

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