How To Optimize Your Blog For SEO
Keeping a blog is a great way to boost your organic ranking for your website and help with search engine optimization (SEO). While you want to write a blog that has quality content and is interesting for your readers to read, you should also keep these tips in mind to help with SEO as you start to develop your strategy.
Research keywords to choose your topic
You want to keep your blog content relevant to your business (i.e. if you sell snowboards, don’t write blogs about golf!) but you also need to do some keyword research to finely tune your blog topics. Keyword research helps you determine what people are searching for and how many people are searching for it. There are free keyword research tools you can use to get started developing your list, but we recommend consulting with an SEO expert on these. Keywords are an important cornerstone of your strategy and you want to make sure you’re developing a high quality list to deliver the best blog content you can.
Write over 300 words (at least)
At minimum, you should be writing 300 words for your blog post (but ideally more). Why? Well, the more text you have, the more “clues” Google has to determine what your blog is about. If your text is longer, you’ll be able to add in more keywords without seeming like you’re overstuffing your blog with them. Additionally, Google works by trying to figure out which content is the most valuable to users. If you’re writing flimsy blog posts with little substance or length, Google won’t view it as quality content and as a result, won’t rank as high.
Create evergreen content
Evergreen topics are topics that aren’t dependent on a certain timeframe to be relevant. Evergreen content is always relevant, unless of course new information comes to light about that topic. An example is the blog you’re currently reading: barring any significant changes to Google’s algorithm, these tips will be relevant now and in the future. To improve your SEO, you might think you need to constantly be brainstorming new blog topics. That’s not necessarily true; reusing and repurposing your old content is much quicker at impacting your SEO as it is a lot quicker at ranking on the search engine results page than an entirely new piece of content.
Make your blog mobile-friendly
Google heavily favors mobile-friendly sites, and that’s because more users browse on their mobile device than on desktop. As a result, Google will display the mobile-friendly results first over other results. Use responsive design to help modify your blog if needed. Putting in the extra effort to make sure your blog looks good on mobile and desktop will go a long way in helping your search rankings.
There are a multitude of other ways to optimize your blog for SEO. If you’re looking for help with your strategy, we specialize in developing blog content and SEO for clients.