10 Tips To Break Into Esports Marketing
I can speak best to social media, so I’ll use that as a frame of reference. Skills I use daily: graphic design, video editing, technical writing, press release writing, campaign activation, copy writing and more. Now, do we have designers and editors who are far better at some of these things than me? Absolutely. But it isn’t worth their time to update a score graphic or create a meme in the heat of the moment. Having a diverse skillset makes you a valuable addition on any team – and not only esports.
Show your initiative/drive
It’s a lot easier to demonstrate you understand the job if you can do more than talk about the job description. Remember in math class, where teachers would say, “Show your work?” Same concept. You may understand how to craft the perfect social media post, obtain a sponsor or manage a team, but being able to show this with a proven track record is far more compelling than saying, “I understand esports.” You could do this by starting your own brand and trying to learn these things, or even doing them on your own social media channels and growing those!
Liking esports isn’t a skill
In an industry where the some of the most skilled individuals on the planet work, liking esports isn’t a marketable skill. I would highly recommend trying to avoid that as a pillar in any materials you apply with. You can certainly talk about your passion for the industry, but always try to tie that back to a core competency.
Do things without being asked
This one is tough! I’ve spent most of my professional career learning how to recognize what’s needed and pull the trigger on getting those tasks done. Ask yourself: what’s something the team might need done, and can you do it?
Don’t wait for the opportunity, create it yourself
Stream, build your own social media channels, start a brand, edit your own highlights, work with players as influencers, start a merch store, analyze pro gameplay, do patch videos. There’s an immense list of things we do in esports, find what you want to do and start doing all verticals within it in your own time. Another route would be: if you know you want to work in social media, for example, try to get a traditional social media gig. That experience on a resume is super valuable when applying in the future.
Don’t index into ONLY esports – it isn’t the end all, be all
I started working in mental health social media, then moved to a traditional advertising agency. Explore other industries, learn, build your skillset. This background will make you invaluable as a professional and open many doors for you down the line.
I don’t enjoy networking. It feels very bureaucratic. However, I would be remiss if I didn’t point out how valuable having a connection is. I got my job at Wisdom due to my relationship with Ian Anderson, and I’ve brought an intern into our network in turn. Who you know in esports is a large factor in your ability to get a job.
What if you don’t know anyone in esports? Find ways to engage! My DMs are open on Twitter, but even if they weren’t, @ing me is a surefire method to getting my attention – even for a moment. Craft your message and hit people up, you never know what could result.
This is poignant for #7, as there’s no better way to meet people than to get an internship where they work first. However, I realize it isn’t as simple as, “Just intern at esports org lol.” In my experience, I had half a dozen internships at companies with no affiliation with esports before I ever got an opportunity in the field. This ties in to #6 as well, but your internships don’t have to be in esports to be valuable. If you want to work in esports social media, get a social media internship.
Experience is experience, you can create your own esports social media opportunities (see #5)
What’s unique about you?
The age-old interview starter, “Tell me about yourself.” There are hundreds of thousands of people looking for a job in esports. What sets you apart? For me, one unique trait is that I work A LOT. I spend much of my time linked into my job, I’m constantly tweaking documents, optimizing social media, crafting posts, etc. Does working a lot make me a better choice for a job? Not necessarily, but it does speak to my work ethic and ability to get things done which are far more concrete traits.
Social media professionalism
The first place I go to learn about someone is their social media page. Be careful what you post, but show some personality!
I’ve run out of constructive ideas at this point, so I’ll end by reiterating: my DMs are open! If you have any questions, want to run something by me or simply want to chat about esports I’m happy to be a resource for you.
Here’s my Twitter: https://twitter.com/FarwaterGG