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Live Tweeting Events 101

Live Tweeting Events 101

Live Tweeting Events 101: What You Need To Know The first thing to decide when live tweeting an event is: quantity, or quality? I have yet to decide which is more valuable but it’s an important distinction to make. Are you posting every goal your Rocket League team...

Things to Check Before Sending Out A Newsletter

Things to Check Before Sending Out A Newsletter

When crafting a newsletter, content and copy are probably are the top of your mind. But have you made a habit of double-checking all aspects of your email before you send it off?   Things to Check Before Sending Out A Newsletter Links Newsletters are meant...

Facebook Live: Why Your Brand Should Be Doing Them

Facebook Live: Why Your Brand Should Be Doing Them

The Facebook algorithm is constantly changing, making it increasingly harder to get your content in front of even the fans who like your page already without paying ad dollars to boost your posts. The biggest selling point of Facebook Live is that it’s built in...

Marketing to Gen Z: The Generation of Game Changers

Marketing to Gen Z: The Generation of Game Changers

Marketing to Gen Z:The Generation of Game Changers As every generation moves through their proverbial rights of passage, they develop and define characteristics that set them apart from their predecessors. The next generation up to bat, Gen Z, is no different. As...

How To Run Esports Focused Social Media Channels

How To Run Esports Focused Social Media Channels

Even more so than any other industry, there is an art to engaging with and successfully connecting with esports enthusiasts via social media and talking to them in a meaningful way. Here are my top tips for running an esports focused social media account: Consistency...

How To Make Your Marketing More Authentic

How To Make Your Marketing More Authentic

Marketers often tout the word “authenticity” when it comes to social media content, and it can be a difficult term to reconcile – how do you come across as authentic and genuine on platforms where content is strategized and preplanned? While it may be difficult to...

Basic SEO Tips

Basic SEO Tips

What is SEO? Search Engine Optimization, more commonly referred to as SEO, is a way to help your content (website, blog post, recipe, etc) rank higher organically in the search engine results.  How is rank determined? Rank is determined by the search engines...

How To Up Your Instagram Story Game

How To Up Your Instagram Story Game

Instagram Stories are the best way to engage directly with your followers on Instagram and create fast-paced content that can capture the (sometimes) short attention span of your followers – but how can you do this effectively? Below, I share some of my top...

4 Signs Your Brand Strategy Needs an Intervention

4 Signs Your Brand Strategy Needs an Intervention

Many argue that a brand really only becomes a brand in the mind and heart of its consumer. With the constantly evolving lifestyles, habits, values and demographics of today’s consumers –– the need for brands to evolve and change is essential. Here are four tell-tale...