How to Discover Your Unique Selling Proposition (USP)

How to Discover Your Unique Selling Proposition (USP)

If you’ve worked in marketing or business for any length of time, you’ve probably become familiar with the USP—unique selling proposition, or unique selling point, depending on who you ask. But what exactly does this phrase mean, how should it impact your marketing,...
The Importance of Company Culture in an Uncertain World

The Importance of Company Culture in an Uncertain World

With all of the changes in the past year and a half, businesses have had to completely rethink what company culture means to them and their employees. What do they value most? What drives them to be their best?  These seemingly simple questions have the power to...
Planning for Holiday Ad Campaigns

Planning for Holiday Ad Campaigns

The holiday season is right around the corner, which means the inevitable: holiday ad campaigns will start to populate our screens and billboards. We’ve all been exposed to ad campaigns on digital platforms or traditional media, but do you know how far in advance to...